Star Wars Celebration Day 3 – Hasbro Interview

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When it comes to celebrating Star Wars, there is no other event that can outdo the epic nature of Star Wars Celebrations. Celebrating their 20th Anniversary, from April 11th to April 15th, Lucasfilm and Disney brought in the biggest names from the Saga in addition to the 100’s of exhibitors, creators, vendors, fan groups, collectors and influences to share in the fun. Here we will chronicle our adventures each and every day of the mega-convention celebrating that galaxy far, far away.

Day 3 – Hasbro Interview

On Saturday morning, the day after Hasbro’s panel full of reveals, we were given 10 minutes with Patrick Schneider and Sam Smith who are both members of Hasbro’s Star Wars Brand Team. Schneider is the Senior Manager of Global Brand Development & Marketing and Smith is the brand’s Product Design Manager.

Highlights from the interview include:

  • Retro Collection Stickers
  • Prototype Vader Combinations & Distribution
  • Vintage X-Wings
  • Future Black Series Focus
  • Triple Force Friday
  • International Distribution
  • Future TVC Reissues
  • Galaxy of Adventures Price Point

Here is the interview in its entirety:

We’d like to thank Litzky PR, the Hasbro Brand Team, Steve James and Mike McDonald for their help in conducting and producing this interview. Now we wait as its just three months until the next Hasbro panel at San Diego Comic-Con 2019!