“The Empire has misplaced the building instructions to the Death Star. Jyn Erso has followed an Imperial search team to the markets of Jedha hoping to recover the instructions first.”
Glendale, Calif. (Aug. 31, 2016) – A team of Star Wars superfans today revealed the new toy line for the highly anticipated “Rogue One: A Star Wars Story” movie via a series of fan-made animated shorts launching on the Star Wars YouTube channel. As part of a competition in collaboration with creative network Tongal,a team was assembled to write, direct and produce original, fan-made stop-motion shorts starring key toys from the new line to kick off a global UGC contest that asks fans to share their own “Rogue Stories.”
“These fan-created shorts are a tribute to the incredible content that the Star Wars community posts online every day,” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. “The Go Rogue campaign was designed with Star Wars fans in mind – we want them to be front and center in the run up to ‘Rogue One’ by imagining and creating their own Rogue Stories.”
When Star Wars news breaks, many fans worldwide react by sharing their own videos online. According to new research, fans posted over 838,000 pieces of Star Wars-related content on YouTube in the past year alone, which is more than 2,296 per day and nearly 96 per hour. Star Wars fan-generated content is also incredibly popular, accruing more than 16.3 billion views in the last year – equivalent to everyone in the world viewing at least two fan-created videos.
The global contest, which kicks off September 30, invites fans to share their own short stories or skits set in a galaxy far, far away… Winning entries from around the globe will be chosen by a panel including “Rogue One: A Star Wars Story” director Gareth Edwards. Beginning September 30, teen and adult fans can enter the Go Rogue contest on StarWars.com/GoRogue. In addition to the global contest on starwars.com, in the U.S. and parts of Canada, kids 8-12 can participate on Disney.com/MyRogueStory. Winners will be invited to Lucasfilm in San Francisco to attend a screening of “Rogue One,” and see their short story on the big screen.
The fan-created shorts showcasing the new line of “Rogue One” toys for the first time launches on the Star Wars YouTube channel today, with new installments rolling out through September. The team was lead by James DeJulio at Tongal, and the series was written by Kevin Ulrich and brought to life by stop-motion animators and directors Dan MacKenzie and Tucker Barrie. The stories follow the adventures of “Rogue One” toys from Hasbro, LEGO, FUNKO, JAKKS Pacific, Mattel and Disney Store as they try to track down the building instructions to the LEGO Star Wars Death Star set which have been misplaced by the Empire.
“I’ve been a Star Wars fan my whole life so this is a dream project,” says James DeJulio, co-founder of Tongal. “It’s been amazing to see what an inspiration Star Wars has been to so many members of our creative community, whether that’s coming up with their own Star Wars storylines, or playing out scenes with Star Wars toys at home with their kids. I’m excited to share this first ‘Rogue Story’ with the world and hope it inspires other fans to share theirs.”
Fans can pre-order a handful of select items seen in the “Rogue Stories” beginning September 2 at mass retailers, Disney Store locations and disneystore.com. The full range of new “Rogue One” and Star Wars products will be available globally starting on September 30. Join the global #GoRogue conversation on social.
Tongal’s creative network includes 120,000 writers, directors and animators across 150 countries. For more information, go to www.tongal.com.
“With increasing pressure from Director Krennic, Jyn must join forces with the Rebels on Jedha to take on enemies of all shapes and sizes. Will they escape Jedha with the Empire’s building instructions? Or will Krennic’s Death Star be back on plan?”
“In Chapter 3, the Rebels seek the second instruction book on rain-soaked Eadu, but the Empire has beaten them to the prize. Will they be able to outsmart the scheming Director Krennic to escape with the instructions and their lives?”
SUPERFAN-CREATED #GOROGUE VIDEO SERIES CONTINUES;
CHAPTER 3 STARS NEW HASBRO TOYS FROM “ROGUE ONE: A STAR WARS STORY”
WHAT: “The instructions are out there somewhere in that wreck…” – Pao, Chapter 3, Go Rogue fan-created video series
Time is running out for the heroes of the “Go Rogue” YouTube series, with just two installments left to outwit the Empire in this fan-created, toy-sized adventure. Written, directed and produced by a team of Star Wars superfans, the original four-part stop motion story stars key toys from the new “Rogue One” line before they hit stores
Sept. 30. Chapter 3 is live on Star Wars YouTube.
The series follows the imagined adventures (no film spoilers!) of “Rogue One” toys as they try to track down the building instructions to the LEGO Star Wars Death Star set that have been misplaced by the Empire. Chapter 3 features the first look at the Hasbro RAPID FIRE™ IMPERIAL AT-ACT™ in action, which can be controlled remotely by smart device, as well as now familiar characters in new toy forms and scale sizes, such as Hasbro’s 3.75” action figures. Additionally, some special effects in Chapter 3 were created using the Hasbro Star Wars StudioFX™ App that launches for free on Sept. 30*.
Chapter 2 left off with Jyn Erso and an unlikely group of heroes recovering half of the
Death Star building instructions. In Chapter 3, the Rebels seek the second instruction book on rain-soaked Eadu, but the Empire has beaten them to the prize. Will they be able to outsmart the scheming Director Krennic to escape with the instructions and their lives?
The four-part “Go Rogue” series has been embraced by fans worldwide, with the first two installments garnering more than 5 million views to date. The series kicks off a global UGC contest beginning Sept. 30 that asks fans to share their own “Rogue Stories.” More information is available at StarWars.com/GoRogue for ages 13+, and for parents of kids ages 8-12, have them visit Disney.com/MyRogueStory.
*About Hasbro Star Wars StudioFX™ App
Create your own Star Wars movie or #GoRogue UGC entry set in a galaxy far, far away with the Hasbro Star Wars StudioFX App! Recreate battle scenes with Hasbro figures and vehicles, and bring the action to life with visual and sound effects from the films. Simply stage the figures, choose which special effects to use, press record, and select when the effects are added to each scene. Unlock additional effects by collecting and scanning compatible Hasbro Star Wars products. With more than 50 unique effects, the Hasbro Star Wars StudioFX App gives fans the force needed to create their own Star Wars movie magic. Available for free on iOS and Android devices beginning Sept. 30.
WHEN: Chapter 3 is live now
WHERE: Star Wars YouTube Channel
WHO: The Go Rogue series was created by a team of superfans led by James DeJulio at Tongal, written by Kevin Ulrich, and brought to life by stop motion animators and directors
Dan MacKenzie and Tucker Barrie.
“In the exciting conclusion, the Rebels must rely on their wits, courage and building skills to rescue one of their own from Director Krennic and escape with the LEGO building instructions. The fate of the Galaxy hangs in the balance.”